“A career in advertising and branding – where ideas are everything – is the perfect foundation for a short story writer. Sef Hughes is a copywriter turned creative director turned fiction writer who still believes that new ideas are the key to creativity. Driven by originality and a love of writing, he crafts dark, bizarre and often surreal short stories that press against the walls of impossible, sometimes seeping through the cracks and crevices, and sometimes breaking them down. “

Flash Fiction